IN CONVERSATION WITH SILK LAUNDRY

Can you tell us about the inspiration behind Poetica and how the brand came to life?

At Poetica, we design fragrant botanical products with scents inspired by the natural world and a mindful use of resources. It’s a creative venture that brings together my reverence for nature and my interest in sustainability – born out of my career in impact investing and masters degree in sustainable supply chains.

What makes Poetica unique in the realm of botanical skincare and garment care products?

I believe our focus on product quality is unparalleled. Our hand care, body care and garment care products feel luxurious and smell incredible, and this comes from a commitment to working with the finest botanical extracts from sustainable farming. The healthiest plants yield the most vibrant scents and textures, and you can feel the difference in our products. And especially with garment care, we turn a chore into a more sensual ritual through scent.

Could you share more about the Botanical Mist, Delicate Wash, and bar soaps that we are stocking in our Los Angeles store?

This collaboration is a match made in heaven, with Silk Laundry and Poetica sitting at the intersection of luxury and conservation. In a nutshell, Poetica’s Delicate Wash and bar soaps gently clean and condition natural fabrics, with the bar soap as a travel-friendly option. Our plant-based mists purify and perfume pieces in between washing or dry cleaning (for dry clean only pieces), and help reduce the static-cling common with silk.

Read the interview at Silk Laundry. Imagery by Emma Silke.