We unveil how to experience the dynamism and versatility of nature's rawest materials.
Part of our mission at Poetica is to show the natural richness of nature’s palette and infuse this into daily living. Drawing out this vibrance starts by selecting the raw materials nature avails us: essential oils, the highly concentrated essences of plant cells found just beneath the surface of leaves, branches, peels and petals.
A rose is not always a rose. It all starts at the source - the quality of our aromatic encounters depend greatly on the farming, harvesting and distillation methods used.
Growing plants in regenerative and organic settings promotes healthy soil, clean waterways and biodiversity, critical considerations if you're working with ingredients from nature, particularly in the context of climate change. In our experience, healthy plants also offer fuller-bodied aromatics while maintaining maximum vitality and benefit.
Research suggests that approximately 80% of essential oils are adulterated through the addition of synthetic of natural compounds, often by brokers or middlemen further down the supply chain. This can diminish the scent and functional benefits possible, and pose social justice risks to the farmers and communities impacted by the competition.
As part of Poetica's Impact Model, we purchase from small farmers who use regenerative farming methods - such as efficient water management, organic fertilizer use, crop rotation, soil tilling and managed quantity harvesting - to improve rather than degrade resources. Our partners distill onsite and sell direct.
The sensory experience is also determined by the way in which the essential oil’s organic materials move together over time. As volatile aromatic compounds, the captured essences begin to express themselves only once they meet the air, and from there they take their own journeys, dissipating and revealing themselves at different rates and temperatures based on their unique organic structures. This means that the first sniff of a bottle only reveals the opening moves of the scent, and it should be diffused over a longer period to show its full complexity and depth.
Form with function
Essential oils give us the opportunity to pair the pleasure of scent with supportive healing and cleaning benefits, thanks to the thousands of micro-ingredients found in plant essences. For example, research shows the triketones in manuka essential oil are antimicrobial and insect-repelling, while e-calamenene present in the oil has been shown to promote relaxation.
Essential oils become biologically active when the airborne molecules are inhaled, stimulating olfactory nerves which in turn switch on different centers of the brain, believed to influence our health and wellbeing in a myriad of ways.
With these learnings in mind, here's a few of our favorite ways to bring the natural vibrance of pure plant essences into daily life.
Add a few drops of essential oil to bath water, doing so just as you step into the bath to avoid losing the notes to the hot steam too early. Limited time for baths? Place a diffuser in your bathroom to enhance showers.
Essential oils are the perfect partner for meditation and relaxation practices, setting the mood and acting as a focus point to gently escort the mind back to the breath whenever it wanders.
Add a few drops of essential oil into your diffuser or burner as preferred.
We find water-based diffusers are an optimal match for larger spaces, as the diluted nature of diffusion helps the oil to fill the room and last longer. By contrast, essential oil burners use heat to disperse oil for a more concentrated and subtle experience, meaning they're best suited for shorter sessions, such as meditation practice where the flicker of the candle also adds to the surrounds.
It's worth noting there may be a subtle differences in the scent experience when oils are heated; this comes down to personal preference.
At the end of the dryer cycle, add a few drops of essential oil to 3-4 wool dryer balls, return them to the dryer, and tumble with laundry for the last 10 minutes of the cycle on the no or low heat setting.
Further infuse linens and clothes with aromatics by placing a few scented wool dryer balls between pieces in your drawers and cupboards.
You can also add 1-2 drops of essential oils to the water compartment of your steamer or iron. Unlike regular lipids, essential oils do not stain due to their volatile or fast-evaporating nature, though darker oils may leave color deposits – always check blend transparency.
These are just a few ways we enjoy nature's rawest form of art. We look forward to deeper explorations together with you.